[Avid-L2] Re: FCP to Avid Crossgrade - Avid goes all in?

 

Frank -

More of acknowledgement that FCP/CS5 are really players. I mean, just you saying Avid is a "compelling compliment" to FCP is a huge statement. Using FCP systems to increase marketshare of Avid as a "compliment". There is the "white flag", in a way.

Avid has ignored that fact for so very long and carried on in a way with customers that it was "Avid or the highway". Finally Avid is realizing that there are other players out there and "professional" editors use other systems.

I see it as a good move to potentially latch on to a larger user base and raise some cash. As I said, I don't see a lot of FCP folks switching over (throw Phrase Find in, and maybe....love that feature), but certainly $999 is a nice price to have both products on one system....except for those PC folk.

sw

--- In Avid-L2@yahoogroups.com, Frank Capria <frank@...> wrote:
>
> Scott,
>
> I have no idea how anyone would see such an agressive move as a white flag.
> We think offer a compelling compliment to FCP for existing FCP customers.
> And we're going all in to expand our footprint.
>
> Frank
>
>
> On Mon, Apr 11, 2011 at 6:14 AM, switthaus <switthaus@...> wrote:
>
> > or it means the white flag is fully unfurled at Avid HQ. God, ten years
> > ago, who would have thought.... Well, its a good way to hook onto a much
> > larger FCP user-base and increase revenue in the short run. Personally, I
> > just don't see a lot of FCP users going to Avid. Maybe Avid users who
> > switched will take a look, but for $1,000 I just don't see it.
> >
> > --- In Avid-L2@yahoogroups.com, "paulshieldsuk" <avidl@> wrote:
> > >
> > > Tanks well and truly parked on the Cupertino lawn there. Next move: Apple
> > @ Supermeet.
> > >
> >
> >
> >
> >
> > ------------------------------------
> >
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> >
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> >
> >
> >
> >
>
>
> [Non-text portions of this message have been removed]
>

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