In a somewhat related note is this article from Slate.com: "In an age
when studios claim that box-office salvation will be found in new
projection technology like Imax and 3-D, projectionists themselves are
facing complete and total annihilation."
<http://www.slate.com/id/2266654/>
Eric Gleske
Somewhere in Oregon
On Dec 5, 2010, at 1:20 PM, David Dodson wrote:
> What this whole thing smacks of is unabashed desperation by
> exhibitors. They simply have no idea WHAT to do, and so are trying
> anything, even patently fraudulent and feckless marketing to get
> people to come in.
>
> Stunning that the exhibitors don't see the fundamentals of clean
> theaters, bright projection and clear sound as being the cornerstone
> of their business. After that, it's the Industry making movies that
> people actually want to see, rather than tired retreads and a
> bizarre, almost fetishistic obsession with super heroes.
>
> See, was that so hard?
>
> David
>
>
> On Dec 5, 2010, at 1:10 PM, Benjamin Hershleder wrote:
>
>>
>>
>>
>> I got this surprise a while ago too Terry (at the AMC 16 in
>> Burbank) and it was for the big-screen, enhanced-sound worthy, film
>> epic "Get Him to the Greek"!
>> It made no sense that that movie was shown in that space.
>> Cheers,
>>
>> B
>>
>>
>> Benjamin Hershleder
>> http://ContactBen.com
>> http://Hershleder.com
>>
>> Wear It In Post!
>> Fun T-shirts, mousepads, mugs & more
>> for Post Production Professionals
>> http://www.WearItInPost.com
>>
>> On Dec 5, 2010, at 11:39 AM, Terence Curren wrote:
>>
>>> Took the family to AMC to see a movie yesterday and was introduced
>>> to the AMC theater chain's new money grabbing scheme. They have
>>> what they call the "Enhanced Theater Experience" which actually
>>> means they are charging you 4 dollars more per ticket. What do you
>>> get for that? According to their press release:
>>>
>>> "ETX includes a 20-percent larger screen, 3D technology, digital
>>> projection and an upgraded sound system. "
>>>
>>> Okay, this movie was not in 3D, and a bigger screen should mean
>>> you sit farther away, but these are existing cracker box theaters
>>> so that isn't going to happen. And the "upgraded sound system" is
>>> twice as many speakers with higher wattage. In other words, either
>>> their sound systems were already sub par, or they will now make
>>> sure you leave the theater deaf.
>>>
>>> This blatant rip-off is just another reason that they are going to
>>> kill themselves by ensuring folks stay home to watch movies.
>>>
>>> And yes, I refused to pay the extortion fee and went to another
>>> theater chain to see the movie.
>>>
>>> Terence Curren
>>> Burbank, CA
>>>
>>> www.alphadogs.tv
>>> www.digitalservicestation.com
>>>
>>> www.editorslounge.com
>>>
>>> [Non-text portions of this message have been removed]
>>>
>>>
>>
>>
>>
>> [Non-text portions of this message have been removed]
>>
>>
>>
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>>
>>
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>>
>>
>
> David Dodson
> davidadodson@sbcglobal.net
>
>
>
>
>
> ------------------------------------
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>
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