> "Maybe, but it still lags behind all the other NLE's out there. So that amount of R&D money still leaves them behind the crowd."
You are absolutely correct, they are currently behind the existing NLE crowd. However, the "crowd", such as it is, has had a 16 to 22 year head start, depending on which competing NLE you happen to be looking at.
What is undeniable is that in a relatively short amount of time, and atop the foundation of an widely-used, industry-standard color application, Blackmagic is quickly introducing editorial features which are significant enough to cause this thread to exist in the first place. Admittedly, "staggering" is a relative term that relates more to where they came from -- as opposed to some of the features available in other mature products.
Simply put, Blackmagic disrupts markets -- that's what they do. Clearly, the price of free version is a major disruption. And if you buy one of their cameras, a Resolve Studio dongle is included for free. And lastly the cost of a Resolve Studio dongle on Ebay ($3-400 US) is also a disruption, especially in the context that historically, both the free and Studio versions have been updated at absolutely no additional cost. Whether this cost basis changes in the future, or not, is immaterial in my opinion. Resolve has such an significant user base that Blackmagic could probably net more subscription-based income than Avid does with Media Composer, if they simply charged a nominal $50 upgrade fee. And personally, I'd be happy to pay that -- and, frankly I'd pay more.
Will Resolve evolve to the point where it measurably erodes the market share of one, or more, of the big players? I don't know. But at the price of zero, they will certainly have a place at the table. After all, aren't those the same general market forces that allowed FCP to flourish? And isn't Avid the company that stuck its head in the sand for years, ignoring with hubris all of the obvious indicators that there was a major shift in the NLE market?
> "Personally I would rather see them continue to invest in the color correction mode of things versus getting into a crowded NLE market."
I don't disagree, but I think the color correction side is maturing nicely as well -- although I am clearly not a power user in any sense of the phrase.
> "I mean, how much are they making on giving away a free software?"
These are very smart and very agile people -- and I am sure they know what they are doing and are making money. Personally, I would rather spend a million dollars developing software that continues to build my brand as an industry leader, and has the added benefit of promoting sales of my extensive line of highly-affordable hardware products -- then waste it on undeserved executive bonuses and advertising campaigns for a program that seems to be used by a diminishing percentage of newcomers to the industry, largely because it is missing features and a user experience that have been politely and repeatedly asked for by loyal users for the past 16 years.
But these are just my opinions -- and they are certainly not fact.
---In Avid-L2@yahoogroups.com, <switthaus@...> wrote :
"The breadth of new editorial features alone that were introduced in Version 12.5 is staggering, especially when one considers that Blackmagic is principally a hardware company, and Resolve was principally a dedicated color application."
Staggering? Maybe, but it still lags behind all the other NLE's out there. So that amount of R&D money still leaves them behind the crowd. Personally I would rather see them continue to invest in the color correction mode of things versus getting into a crowded NLE market. I mean, how much are they making on giving away a free software?
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Posted by: blafarm@yahoo.com
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this is the Avid-L2
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