There are several reasons I no longer have work on Avid. I have MC 8.x (thanks) but I can't find a place I can use it. MC suites have almost disappeared from our region. I really don't know of one post-house I can go to to four-wall an Avid suite anymore. Most FCP7 shops have moved over to Adobe CC or FCPX....the majority being Adobe. Resolve has taken over the color correction....and it's editor is getting better (very much like FCPX).
Second is that I feel Avid has so focused on it's present-day core users (and of course, they need to do that, but not to the point of blinders) that they have lost the vision of what excites those new users. Things mentioned above in Mike's post highlight that. In FCPX it is really nice to be able to adjust audio levels, move titles around, trim clips etc while the playing the sequence. The title tool is much better than MC or Premiere and color correction, while different, allows me to most of it right in the box. If not, FCPX works very nicely with Resolve.
Motion is certainly not AE but it's just a click away if you want to adjust parameters on any FCPX effect or do some cool title work. Automatic Duck announced that it has developed a plug-in that willow you to export an FPX sequence to Motion.
Finally is the learning curve. I have seen my students pick up FCPX faster than any previous versions of FCP and Premiere. I have students now switching from Premiere back to FCPX. In making the gigantic leap to FCPX from FCP7 (and taking the risk that pissing off the current user base will be ok in the long run), Apple did something very right. Also, Apple gives away iMovie on it's computers. Guess what, you can do some cutting in iMovie and then export that project with a click to FCPX. Nice training ground. Avid has promised MC|First for months now and even Avid folks don't know where the product stands right now.
Avid is a great tool but it can no longer rely on the "if you want to cut movies you have to work on Avid" marketing plan anymore. There are now several other very good tools.
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Posted by: switthaus@mac.com
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this is the Avid-L2
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