Friday, May 8, 2015

Re: [Avid-L2] Re: Up-Rez HD to 4K

 

Everything is scalable, you say it yourself in your email (in so many words). I agree with this. So that doesn't mean that 4K and higher resolutions is a scam. Nothing about it is a scam, except maybe the one thing that you think is (TV in consumer homes). That's all I'm saying here - you use a blanket statement when there are actually so many benefits in other areas. You would scale up if the production warranted it. Then you spend money to make money. This is true for every time any industry goes through changes and has to upgrade to meet demand. No scam in that.

If you want to argue on extreme broad generalizations, I'll call them out. You say:

"This subject started with 16MM. Why are we even talking about that format when 70 MM film was available? Everything should have been shot and finished in 70MM, right? Or was cost one of the considerations against it? How many films did you not watch because they didn't originate and get released in 70 MM?"

No one is making the counter argument to this sarcastic questioning. My side of this argument is that we should be behind higher fidelity in our industry, because our work has the potential to be greater because of it. Just because you won't use it or don't want to (for personal opinion-based reasons) does not mean it is not valid and useful to so many others. I, for one, am always behind better and better fidelity to the source. Every increase in detail in visual and audio sourcing and reproduction has allowed for huge gains and achievement in art. I would not want to live in a world where we didn't want to increase our capabilities as a species. And yes, I'm getting broad here, but to serve my same simple argument.

Overall, the only thing I really contend with is the lack of specificity in arguments against bettering our capabilities. If you say something specific like "tooling up my television post facility to 4K seems like a waste, when the average consumer won't be able to notice the difference" - I have no argument against that. But saying '4K is a scam' is just lazy and irresponsible discourse.




On Fri, May 8, 2015 at 5:38 PM, tcurren@aol.com [Avid-L2] <Avid-L2@yahoogroups.com> wrote:
 

What are you using for scopes, reference monitors, calibration, etc. What about storage, bandwidth, etc. Now multiply that times all the video production centers in the world. It's billions of dollars we are talking about. 

This subject started with 16MM. Why are we even talking about that format when 70 MM film was available? Everything should have been shot and finished in 70MM, right? Or was cost one of the considerations against it? How many films did you not watch because they didn't originate and get released in 70 MM?


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Posted by: Mark Spano <cutandcover@gmail.com>
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Posted by Video Geek Squad at 3:19 PM

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