Yup. I think this idea that Premiere or Avid are going to really grow based on FCP switchers is a pipe-dream. Most folks I see have already decided, and Premiere and X were the winners (non long form broadcast land). It will be interesting to watch how each of these players goes after the new editor group which might be the only way to really grow after cannibalizing each other' markets. Avid has an interesting challenge in taking clients away from and holding off the Adobe CC package.
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Posted by: switthaus@mac.com
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