There is an updated version ot that definition of insanity"
"Doing the same thing over and over knowing what the results will be and doing it anyway."
This definition fits Avid's behavior IMHO. Until the pain of change is less the pain of the current situation nothing will change and if nothing changes, nothing changes.
Really Avid only has to change one thing, unfortunately that is more or less everything. ;-)
---In Avid-L2@yahoogroups.com, <blafarm@...> wrote :
One of the definitions of insanity is doing the exact same thing over-and-over -- and expecting a different outcome.
It would appear that Avid's user-base, across all categories (film, broadcast, larger postproduction shops and individual operators), has been unhappy with Avid for 10-15 years -- and yet Avid somehow now needs an ACA to distill a message that has been clearly and repeatedly articulated to them for over a decade. That's sad.
And those of us that have, over the years, invested hundreds of thousands or millions of dollars in Avid products -- now need to join the ACA to prove that we "have skin in the game". That's insulting.
Avid is one of the most dysfunctional companies I have ever seen. And, as impressed as I was with Avid's presentation earlier this week, after attending this year's show, I am finally not expecting a different outcome.
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