From the acquirers point of view, it would make sense. AJA and black magic are in a bitter battle, so a pedigreed NLE could be a crown jewel for them.
There's really only one NLE available to scoop up, unless sony divests theirs.
The deal makes real sense for AJA. But most importantly, I think Marianne would enjoy the San Francisco area more. :-)
RT
Sent via iPad NanoS
RT
Sent via iPad NanoS
I think there is a note of caution here on wishing BMD or anyone buying the Media Composer brand. As one of those DS folks who lived through the Avid purchase of Soft, it is not always for the better, Like Avid did to DS, BMD or another suitor may try to change the workflow and tools in MC to bring it more into the "brand" of the buying company. And we know radical change is something Avid editors loathe. ;-)
There are a lot of unknowns with a sale and not all of them good.
__._,_.___
| Reply via web post | Reply to sender | Reply to group | Start a New Topic | Messages in this topic (152) |
.
__,_._,___
No comments:
Post a Comment