Cross posted over the Avid forums http://community.avid.com/forums/p/124229/713388.aspx#713388
Let me get this straight: Avid wants me to pay a fee for the privilege of being able to make feature requestes, and perhaps get them, correct? It's like going to the restaurant, ordering (purchasing) spaghetti, and being charged an extra if asking for parmesan cheese. Instead of being the company interested in my feedback to improve the product and therefore increasing their profits, perhaps giving me some sort of reward for my time and ideas, I'll have to actually pay them?!? What is next, the Avid beta testers association, some more cash to be able to test the software? Will they close the feature request forum? Will they give up reading the Avid-L2? I surely would like to be a part of an Avid customer association, like I belong to the Avid forums and the Avid-L2, but I do not really understand why I should pay an extra, since I already bought the software; to be fully honest, I thought that I already was in a de facto Avid customers association, being an avid customer... and why ACA anyway, given that we already have the "Avid community"? Is this for class A customers, while whoever doesn't pay the fee belongs to the class B crowd? So if all of the members of ACA belong for example to the TV industry, will they drive Avid to develop features needed for the broadcast market, while the rest of the customers working for features and the new media will be left behind? Priority customers? Sounds like an aristocratic and classist initiative: the luxury club for those who can spare the money aka ACA vs the poor John Doe customers, part of the ordinary Avid communty forums. Why Avid show little respect for the customers, the one who actually put the cash in the wage, and periodically try new ways to upset them is beyond my understanding. This initiative will perhaps have a life, since the company will not admit a failure shutting it down quickly, but its main objective, whatever that is, whether raising cash or improving the product, will surely be missed, as I do not foresee the mass customers involvement needed for a success coming, a small percentage of the users in the association won't bring cash nor a significant amount of ideas to the company, which in turn will have the large majority of the customers really pissed off, a really good catch. If Avid want to collaborate with customers they already can using the existing (free of charge) channels. In any case the thing is at the point of no return, no matter what we the customers will write or tell they can't pull the plug anymore right now, what a waste of time/money/energies that could have been better utilized. Just my 2c, and surely TBC
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