[Avid-L2] Avid Customer Association?

So Avid issued this press release during IBC:

Avid Launches Customer Association to Provide Essential Strategic Leadership, Collaborate with Industry Visionaries, and Deepen Customer Relationships

Global industry leaders from CBS News, CBC/Radio-Canada, ZDF German Television, CCTV, and ITV join as Founding Members of Executive Board

IBC (Hall 7, Booth #J20), AMSTERDAM, September 13, 2013 – Avid® (NASDAQ: AVID) today announced the creation of the Avid Customer Association, a comprehensive initiative designed to provide essential strategic leadership to the media industry, collaborate with key industry leaders and visionaries, and deepen relationships between the company and its customers. The multifaceted program will engage its network of broadcast, creative and media customers, and other industry leaders, in a highly collaborative process to provide both strategic leadership and cutting edge technology solutions to address the most important issues facing the media industry today.

Rest of the release:
http://www.avid.com/US/press-room/Launches-Customer-Association


I don't see any other information on Avid.com, but I may have missed it. Google doesn't reveal much info. But I'm starting to hear a bit more about the group.

So what's the official word on the Avid Customer Association?

What do people here on Avid-L2 think about it? Anyone planning on joining?



jim feeley
pov media
words images sounds



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