This IS the Avid L2: Re: [Avid-L2] Better vs. More

Wednesday, November 6, 2013

Re: [Avid-L2] Better vs. More

Well then simply COUCH the "better" pixels as MORE... just not MORE PIXELS but MORE RANGE.

The argument that they were making was that the public has a better chance of seeing the GREATER RANGE instead of the GREATER NUMBER of pixels. So the argument seems pretty easy to make, or at least just as easy to make as "more pixels."

"More range" is definitely an argument that is used in marketing TVs already. Most of them tout there dynamic range and how fast they refresh (Though I see limited use in refresh rates past a certain point.)

There's really zero ROI for either type of quality. When you look at the difference in cost between two very similar cameras: the C300 and the C500, about the only difference is the fact that one is 4K and the other is HD. Everything else is basically the same. The 4K camera is about 65% more expensive. ($14,000 compared to $23,000) Then add to that the cost of my RAID to store 4x more data. There's no way I recoup that from the client. There is no ROI that I can see.

Steve

On Nov 6, 2013, at 8:34 AM, Tony Quinsee-Jover <tony@hdheaven.co.uk> wrote:

How are you going to convince Mr Joe Public that 'better pixels' is worth
him spending money on? More pixels is an easy argument.

If we forget the public, and simply assume that they can receive these
'better pixels' with their current kit, then how are you going to convince
broadcasters to invest in 'better pixels' for zero ROI?

We can all have ideals, but ideals don't generate income for anyone, which
is why they are so rarely met.

Tony

-----Original Message-----
From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On Behalf Of
David Dodson
Sent: 06 November 2013 14:28
To: Avid-L2@yahoogroups.com
Subject: [Avid-L2] Better vs. More

Dammit, Terry, do I have to do all your work for you?

http://www.hollywoodreporter.com/behind-screen/why-4k-might-not-be-636485

Seriously, though. Up with better. Down with more.

David D

David Dodson
davidadodson@sbcglobal.net

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