Re: [Avid-L2] More folks are panning the 4K push

Avid did not have a workflow to do these push ins until MC7 via Frame Flex.
If you were pushing in within Avid and not externally, you were blowing up
an HD image and not a 4k image...so of course, it would be noticeably
softer.

On Monday, August 26, 2013, johnrobmoore wrote:

> **
>
>
> "Watching "Duck
> Dynasty" (which is not shot 4K) I can see how it would be great to have a
> single
> 4K camera that would allow me to shoot a medium shot and a close up with a
> single camera. That show loves to do the cut to the close up on the punch
> line."
>
> I worked briefly on a popular series that had moved to netflicks. They
> were pushing in on the shots 200% on the Red footage and at the watchdown
> the execs asked why the blown up shots were soft focus compared to the
> surrounding shots. We were watching on a moderate sized screen LCD IIRC.
> These weren't the DP's but execs and they sent the show back to Resolve for
> more sharpening filters. This makes me aware that even with higher
> resolution the blow ups aren't seemless. Perhaps there was a flaw in how
> the resizes were being done but I don't know what that would be. Can
> someone tell me they have taken Red footage and blown it up 200% and have
> it look just as crisp as footage that was not resized? We were watching in
> HD.
>
> --- In Avid-L2@yahoogroups.com <javascript:_e({}, 'cvml',
> 'Avid-L2%40yahoogroups.com');>, Steve Hullfish <steve4lists@...> wrote:
> >
> > I'm not denying that people are shooting 4K. I'm not denying that
> production professionals are ASKING for 4K cameras. The question is "Is it
> really necessary?" What does additional resolution buy you? I TOTALLY get
> what additional color space or additional exposure latitude gets you. I get
> what additional control over depth of field gets you. But when you get to
> the limits of the human eye's ability to resolve data, or to the ability of
> the informational infrastucture of the world to deliver that data, then you
> wonder how important the resolution is, unless you're doing special effects
> and it makes a better key. Or unless you're repositioning elements.
> Watching "Duck Dynasty" (which is not shot 4K) I can see how it would be
> great to have a single 4K camera that would allow me to shoot a medium shot
> and a close up with a single camera. That show loves to do the cut to the
> close up on the punch line.
> >
> > The other question is 4K delivery. Other than for archival purposes,
> there are few options for displaying 4K. You can't do it on the internet.
> You can't do it on TV. Most digital theaters are 2K and probably will be -
> for financial reasons - for the foreseeable future. People will pay extra
> to see IMAX (for now). People will pay extra to see 3D (for now). My wife
> and I get into arguments about whether to pay extra for HD instead of SD on
> on-demand movies. (I see the difference. She does not. I often am willing
> to sacrifice $1 to watch in SD, depending on the type of movie and my
> interest in really seeing it.) Will I pay extra to see a movie in 4K
> instead of 2K? Absolutely not.
> >
> > 4K production is a given at this point. I agree. But WHY? There really
> is an element of "the emperor's new clothes" to the argument. Can you tell
> a 4K production from a 2K production in HD? Can you tell a 4K production
> from a 2K production in 2K? I'm not being sarcastic. I'm asking an honest
> question. I haven't seen well-projected 2K and 4K side by side. My guess is
> that I wouldn't be able to tell the difference if they were both shot well.
> >
> > Steve
> >
> > On Aug 24, 2013, at 5:51 PM, Scott <switthaus@...> wrote:
> >
> > > Nope. HD. Point is that it's out there. Gonna be tough to put that
> genie back in the bottle. And yes, the director wanted to do all the repo's
> in post.
> > >
> > > --- In Avid-L2@yahoogroups.com <javascript:_e({}, 'cvml',
> 'Avid-L2%40yahoogroups.com');>, "Terence Curren" <tcurren@> wrote:
> > > >
> > > > Did you deliver 4K? Was it broadcast 4K? Did the home viewer have an
> option to omwatch 4K?
> > > >
> > > > Look at how many years we watched 35MM programming in SD.
> > > >
> > > > --- In Avid-L2@yahoogroups.com <javascript:_e({}, 'cvml',
> 'Avid-L2%40yahoogroups.com');>, "Scott" <switthaus@> wrote:
> > > > >
> > > > >
> > > > > Hell, Epic 5k. Last two spots series. This guy is an ostrich.
> > > > >
> > > > > sw
> > > > > --- In Avid-L2@yahoogroups.com <javascript:_e({}, 'cvml',
> 'Avid-L2%40yahoogroups.com');>, Tony Quinsee-Jover <tony@> wrote:
> > > > > >
> > > > > > Interesting perspective and persuasive argument but... I think
> he's wrong.
> > > > > >
> > > > > > Most of the jobs I'm quoting on these days are 2k or 4k. Just
> because Mr Bourbonais isn't being asked to shoot in 4k doesn't mean it's
> not already happening.
> > > > > >
> > > > > > SD is dead in my world. Even tiny corporate jobs destined for
> the web are HD.
> > > > > >
> > > > > > 4k is the new HD.
> > > > > >
> > > > > > Tony
> > > > > >
> > > > > > Sent by magic over t'interweb
> > > > > >
> > > > > >
> > > > > > On 23 Aug 2013, at 20:20, "Terence Curren" <tcurren@> wrote:
> > > > > >
> > > > > > > http://broadcastengineering.com/hdtv/why-4k-wrong
> > > > > > > <http://broadcastengineering.com/hdtv/why-4k-wrong>
> > > > > > > I'm not feeling so alone anymore. :-P
> > > > > > >
> > > > > > >
> > > > > > > [Non-text portions of this message have been removed]
> > > > > > >
> > > > > > >
> > > > > > >
> > > > > > > ------------------------------------
> > > > > > >
> > > > > > > Search the official Complete Avid-L archives at:
> http://archives.bengrosser.com/avid/
> > > > > > > Yahoo! Groups Links
> > > > > > >
> > > > > > >
> > > > > > >
> > > > > >
> > > > >
> > > >
> > >
> > >
> >
> >
> >
> > [Non-text portions of this message have been removed]
> >
>
>
>


[Non-text portions of this message have been removed]



------------------------------------

Search the official Complete Avid-L archives at: http://archives.bengrosser.com/avid/
Yahoo! Groups Links

<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/Avid-L2/

<*> Your email settings:
Individual Email | Traditional

<*> To change settings online go to:
http://groups.yahoo.com/group/Avid-L2/join
(Yahoo! ID required)

<*> To change settings via email:
Avid-L2-digest@yahoogroups.com
Avid-L2-fullfeatured@yahoogroups.com

<*> To unsubscribe from this group, send an email to:
Avid-L2-unsubscribe@yahoogroups.com

<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/