Monday, August 26, 2013

Re: [Avid-L2] More folks are panning the 4K push

 

What bothers me most about these discussions is that we fail to consider uses and needs outside our small corners of the video world. I live in one small corner, museum exhibition. In my corner there is NO QUESTION that my clients will want 4K, as soon as they can afford it, and they WILL ABSOLUTELY see and want the difference.

Defend? Okay.

I currently deliver all programs at 1080p29.97, played back via MP2 or 4 at 25Mbps+ to 1080p monitors set to 1:1 pixel matching. In my last installation there were four 70" screens intended, by design, to be viewed at arms length, literally. This is common by the way.

Would this client have seen the difference at 4k? You betcha! And the math supports me. The only open question is how much would they have paid. My clients don't have deep pockets. They can't afford it now.

That's just one corner of the world. How many of you work in commercial point-of-sale video? Some of your clients are already buying into 4k, aren't they. Anyone in high end military and security? Yeah, I know you can't tell me, but I live arms length from DC so you don't need to. People talk.

Oh, and 3D is not completely gone. 4k is absolutely necessary for 3D which effectively halves the resolution. That's why most 4k projectors in theaters are currently used almost exclusively for 3D.

Sony was showing the first 4k "portable" projector at Infocomm. They didn't make this just for fun. They expect to sell these.

cheers,
tod

On Aug 26, 2013, at 10:27 AM, Benny Christensen wrote:

> Some people will never see it.
>
> My wife can't see the difference between a 4x3 SD channel and a 16x9 HD channel, mainly because she doesn't really care about the quality at all.
>
> This is the same argument we have been having for years about why film is better than video and HD is better than SD.
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> However, I do agree that the better the image going in, the better the image coming out. Even if you can't quantify why it is better, the general perception will be that it is better.
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> Also, while I might debate the merits of the whole thing here, I promise you that I will bang the 4k drum as loudly as anyone if it means more business for us.
>
> Benny Christensen
> Producers Playhouse
> Oklahoma City
> 405-858-0700
>
> "Every day you may make progress. Every step may be fruitful. Yet there will stretch out before you an ever-lengthening, ever-ascending, ever-improving path. You know you will never get to the end of the journey. But this, so far from discouraging, only adds to the joy and glory of the climb." - Sir Winston Churchill
>
>
>
>
> On Aug 26, 2013, at 9:13 AM, Terence Curren wrote:
>
>> --- In Avid-L2@yahoogroups.com, Benny Christensen <benny@...> wrote:
>>
>> "As 4k proliferates our eyes will become accustomed to the better quality. "
>>
>> But what if you can't see it?
>>
>>
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> [Non-text portions of this message have been removed]
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> ------------------------------------
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> Search the official Complete Avid-L archives at: http://archives.bengrosser.com/avid/
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