Re: [Avid-L2] More folks are panning the 4K push

I agree with Terry to some degree, but I don't think you can compare 4k with 3D. 4K is an evolutionary step in the quality chain. 3D is an evolutionary dead-end toy that is unwieldy and more expensive at every level.

When someone develops a workflow for 3D that makes is a seamless viewing experience it might have a chance. In fact, IMHO the problem with 3D has always been that it doesn't really do anything to help make a story better. In many cases it actually distracts from the story and movies like HUGO don't need 3d to be a good movie. Alice in Wonderland had awful gee-whiz shots that were there simply because it was 3D.

Back to 4K, I remember when we started talking about delivering HD. We all thought that it would mean huge file sizes and bigger pipes to move the data around. And of course, the expensive hardware to make it all happen.

The reality was that the compression schemes made final HD deliverables smaller than their SD counterparts with no discernible difference in visual quality. While the hardware costs at every level have dropped.

4K will be no different. Better compression schemes will lower the data rates to acceptable levels while the pipes get incrementally faster.

As 4k proliferates our eyes will become accustomed to the better quality. When we look back at our best stuff from even a few years ago, we will shudder and wonder why we thought it looked so good.

And of course we will all promote our shops as providing the best 4k, 6k or whatever, because we will have to in order to survive, whether anyone can actually see the difference or not.


Benny Christensen
Producers Playhouse
Oklahoma City
405-858-0700

"We make a living by what we get, we make a life by what we give." - Sir Winston Churchill




On Aug 25, 2013, at 10:14 PM, Tim McLaughlin wrote:

> Wow! What a discussion.
>
> Myself, nearly everything in my shop is shot 1080 and posted in 720, with
> FCP or PPro handling the scaling and repositioning of the source in the
> timeline.
> My producers and clients LOVE the workflow capabilities this provides them.
>
> Hardly ANY of my corporate clients ask for or need HD - their final
> deliverable is usually an SD widescreen WMV or MP4 - which gets dropped
> into a PPT presentation.
>
> The clients that DO ask for HD want it for 55 inch touchscreens as POS
> installations or educational installations. This is rapidly becoming our
> new deliverable.
>
> I'm looking forward to getting a new MacPro "coffee can" and asking my
> shooters for 4K source material in 2014 as I start posting in 1080 "full
> HD".
>
> I should be careful what I wish for...
>
> PS - took my son to see "Pacific Rim" at the local theater. The movie was
> shown in "Sony 4K". I couldn't tell the difference from other movies I've
> seen FWIW...
>
> --
> Tim McLaughlin
> Final Cut, Avid and Premiere Pro Editor
> http://vimeo.com/mcltim
>
> [Non-text portions of this message have been removed]
>
>



[Non-text portions of this message have been removed]



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