This IS the Avid L2: Re: [Avid-L2] Re: Another day another codec

Wednesday, June 5, 2013

Re: [Avid-L2] Re: Another day another codec

HI,

I just threw in the title and first paragraph since it had become a bit of a hot topic locally right after NAB.

The sentence after your quote which is the last sentence in the article says a lot to me: "Rovi says it expects to see additional gains for the HEVC SDK, doubling efficiencies from the current 20 percent gains, as it further optimizes its HEVC codec." That would be 50 - 60%.

A t many of the SIGGRAPH conferences I have gone to, filmmakers point out that they had to wait for hardware capabilities to catch up to their ideas. I willing to let something render over night if the end product is noticeably better.

----- Original Message -----

From: "Terence Curren" <tcurren@aol.com>
To: Avid-L2@yahoogroups.com
Sent: Wednesday, June 5, 2013 5:44:37 PM
Subject: [Avid-L2] Re: Another day another codec

You left out this little tidbit from the article:

"H.265 certainly holds promise, but as pointed out in recent StreamingMedia.com articles on H.265, c and the computational cost of decoding is significantly higher."

--- In Avid-L2@yahoogroups.com , paulsulsky@... wrote:
>
> H.265 (shown at NAB) progress seems to be moving quickly:
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> http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Rovi-Introduces-MainConcept-HEVC-SDK-90025.aspx
>
>
> Rovi Introduces MainConcept HEVC SDK Claims to achieve transcoding conversion time savings via software using a single decoded stream and offering up to 10 simultaneous re-encodes for any given stream
>
>
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> With today's announcement that it is releasing version 1.0 of the MainConcept software development kit (SDK) for H.265, Rovi Corporation hopes to jumpstart usage of High Efficiency Video Coding (HEVC) in existing digital media workflows.
>
> "The new MainConcept HEVC SDK 1.0 not only enables developers to increase the ease with which high-quality video content is delivered through existing cable, internet and wireless channels," stated a company press release, "but it also features innovative new technology to significantly reduce content conversion times."
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> [Non-text portions of this message have been removed]
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