I caught up on some of this tread, but not all of it. But it does make me wonder how sound editors and sound mixers feel about all of this. Avid, and other VIDEO editing applications, have spent a great deal of time over the last decade adding a ton of audio editing features to their video editing software. And I regularly read on this, and other list, about picture editors talking about how great they are at things other than picture editing. How they no longer send stuff out for audio sweeting and often do the mix for things right their in the editing suite with cheap ass speakers bought at Best Buy (or Fry's). And they I see mention of how they are doing their own color grade. And their own graphics work and After Effects work and on and on. Maybe even doing their own disk duplication and printing slip covers and etc. It's a sad day any day someone looses their job because it's become so easy and cheap to have unqualified people doing a hard working professionals job. I guess that's just how it all goes. And in the next five years or so I'll probably never be working in this industry again.
Jay
On Jun 24, 2013, at 12:51 AM, Terence Curren wrote:
> --- In Avid-L2@yahoogroups.com, James Culbertson <albion@...> wrote:
>
> "Wouldn't it be more true to say that we have lived in a sweet spot of production history?"
>
> Maybe, but you would have to combine that with distribution. Prior to motion pictures, you had to perform for an existing audience. That limited your ability to make money to the audience at hand, and therefore venue size. (Or a wealthy benefactor)
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> With the advent of motion pictures, you could perform once, and then show that performance over an over all over the world. Collecting the same performance fee could now reap a decent living. But the cost of getting to that point was an exorbitant up front fee which limited the access to that profit center. This also acted as a filter to limit the bad products.
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> Now we have the ability to show that one time performance to the world for free. But so does everyone. So the challenge becomes cutting your way through the chaff AND making a profit in the process.
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> As paid editors, we are an endangered species as more people grow up communicating in images and the "art of editing" becomes a part of everyday speech.
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> My .02 cents worth.
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> ------------------------------------
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