H.265 (shown at NAB) progress seems to be moving quickly:
http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Rovi-Introduces-MainConcept-HEVC-SDK-90025.aspx
Rovi Introduces MainConcept HEVC SDK Claims to achieve transcoding conversion time savings via software using a single decoded stream and offering up to 10 simultaneous re-encodes for any given stream
With today's announcement that it is releasing version 1.0 of the MainConcept software development kit (SDK) for H.265, Rovi Corporation hopes to jumpstart usage of High Efficiency Video Coding (HEVC) in existing digital media workflows.
"The new MainConcept HEVC SDK 1.0 not only enables developers to increase the ease with which high-quality video content is delivered through existing cable, internet and wireless channels," stated a company press release, "but it also features innovative new technology to significantly reduce content conversion times."
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