I don't see the problem for either one of the two.
Normally the standards conversion is done by speed up / down and add
pulldown.
But if they shoot commercials, how hard can it be to shoot everything twice
and be done with it?
It will require two edits anyways, since the speed difference is rather
big...
(We tend to use every frame that is paid for in airtime....)
Bouke
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----- Original Message -----
From: "Scott Ham" <scottham.list@gmail.com>
To: <Avid-L2@yahoogroups.com>; <FinalCutPro-L@yahoogroups.com>
Sent: Tuesday, January 24, 2012 4:06 PM
Subject: [Avid-L2] OT: Alexa 25 to 23.98 conversion
> Hi all,
> We're preparing to do post on a commercial that is being shot in
> Europe. The client is shooting two sets of spots within the same
> production: one for UK and a package of four for Canada.
>
> As of this moment, the production company is planning on shooting on
> the Alexa in PAL. We have been asked by the agency when it would be
> appropriate to do our conversions for Canada in both HD and SD. We
> are not setup to edit in PAL and, typically, this client has
> repurposed their footage for international markets.
>
> I'm trying to wrap my head around why it would make any sense to shoot
> PAL in this instance. Our understanding is that the UK spot will be
> edited in France.
>
> I haven't edited in Europe so I have no idea what the limitations are
> regarding what formats they are editing. I assumed it would be just
> as easy for them to edit in 23.98 as it would for us. Am I
> misunderstanding this?
>
> Regarding the standards conversion, we've reached out to a few places
> in Manhattan regarding the conversion process, etc. We've been looking
> around at instances of people converting from Alexa or even RED from
> 25 to 23.98 and haven't found many anecdotes about it. Is this simply
> a bad idea? What's the recommended process to convert from the Alexa
> format to maintain resolution for the eventual color correct, etc?
>
> I'm really curious as to any argument FOR going to 25 to 23.98 as I
> don't think there is much to justify that workflow. If there are any
> gotchas or potential pitfalls we should be wary of or can highlight to
> our client to hopefully change their approach, I would love to hear
> them.
>
> Thanks all,
> Scott
>
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