Re: [Avid-L2] Blackmagic buys Teranex

I don't think that you'd need to implement it in silicon at all. I doubt this stuff needs to be done with dedicated chips anymore, my guess is it can all be done with off the shelf GPU's.

If you weresome savy GPU coders to implement the scaling algorithms with CUDA/OpenCL/etc so they could be executed in realtime by a good GPU, you could sell the whole thing in a small 2U computer with a BMD card for SDI in and out.

Similar to the ultrascope idea.

Once you implemented it on GPU I'm sure it would be plenty useful in all sorts of things for blackmagic aside from a stand alone product… Integration with Resolve, Revival, "Media Express", etc etc.

Just at thought.

best-
-Nat

On Dec 7, 2011, at 11:43 PM, blafarm wrote:

> Interesting backstory.
>
> So I'm guessiing the value proposition for acquiring them would either require a licensing deal with Qualcomm -- or repurposing Teranex's IP with new silicon.
>
> Both of those options sound expensive. Hard to imagine how you make that back -- unless your existing portfolio of products each corner their respective markets because they have a "Teranex Inside " label on the box.
>
> --- In Avid-L2@yahoogroups.com, Greg Staten <gregstaten@...> wrote:
>
> > Interesting. I was wondering what Teranex was going to do considering the
> > predicament they were in.
> >
> > About three months ago, IDT - who made the "scaler" chip that handles the
> > reformatting work for the Teranex hardware - sold their video solutions
> > group to Qualcomm. That group contained all of the IP for their scaler chip
> > and video processing technology and it was announced that Qualcomm would be
> > discontinuing all existing and future silicon using that technology
> > effective immediately. Though Teranex would be able to do a last time buy
> > on the chipset they use it was effectively EOL. This purchase also included
> > all of the "HQV" technology in IDT's portfolio.
> >
> > (It is believed that Qualcomm purchased the technology and engineering team
> > so they could bring advanced video processing and playback capabilities to
> > their Snapdragon family of ARM processors. I suspect that they'll come out
> > next year with a series of Snapdragons with the capability that are focused
> > on the smart television market. They could be a very compelling offering.)
> >
> > -greg
> >
> > On Wed, Dec 7, 2011 at 3:34 PM, haus <switthaus@...> wrote:
> >
> > > **
> > >
> > >
> > > Well, BMD is already diversified by purchase, so buying just parts of Avid
> > > is not that far-fetched....
> > >
> > >
> > > --- In Avid-L2@yahoogroups.com, Tim McLaughlin <mcltim.156@> wrote:
> > > >
> > > > Wow. Now all Grant has to do is buy Avid and Red...
> > > >
> > > > --
> > > > Tim McLaughlin
> > > > Final Cut and Avid Editor
> > > > http://vimeo.com/mcltim
> > > > www.mcltim.com
> > > >
> > > > On Wed, Dec 7, 2011 at 9:35 AM, Terence Curren <tcurren@> wrote:
> > > >
> > > > > **
> > > > >
> > > > >
> > > > > Get ready for the formerly 75K now $995.00 standards converter….
> > > > >
> > > >
> > > >
> > > > [Non-text portions of this message have been removed]
> > > >
> > >
> > >
> > >
> >
> >
> > [Non-text portions of this message have been removed]
> >
>
>

[Non-text portions of this message have been removed]

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