Re: [Avid-L2] Re: AVID kept their promise. - Biscardi blog.

right?! I think we've all been saying that for years. I know I have been. except those who made the "but how can Avid make any money that way?" argument.
owen

On Nov 11, 2011, at 7:06 PM, Rupert Watson wrote:

> Oliver
>
> I think Avid's openness in MC6 is going to do a lot to take away
> Premiere's natural accession to the FCP crown. Now you can install MC on
> the same hardware you had for FCP 7 it makes the decision to go back to
> Avid a lot easier.
>
> Rupert Watson
>
> +44 7787 554 801
>
> www.root6.com
>
> From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On Behalf
> Of oliverpetersvidy
> Sent: 11 November 2011 14:49
> To: Avid-L2@yahoogroups.com
> Subject: [Avid-L2] Re: AVID kept their promise. - Biscardi blog.
>
> What Apple has done is give the industry a great gift by fracturing the
> market and EOL'ing a product that was gaining market share. At this
> point, I have yet to run into a facility owner or upper end editor
> (commercials, films, etc.) who is willing to use FCP X beyond some
> experimental, simple editing. I just did a paid gig with it
> (unsupervised) and forgetting even the editing paradigm issues, the
> performance simply isn't there yet.
>
> This is a great opportunity for Avid, but also for Adobe. For the FCP
> folks, Premiere Pro is the natural progression and all of their recent
> moves point to a commitment to the pro user. I know that many here don't
> consider Premiere Pro as worthy, but I'd bet that there are some
> behind-the-scenes efforts by Adobe to attract interest by a number of
> key, visible users. So, although MC6 is a great step forward, don't
> assume that Adobe is just sitting around.
>
> In the discussions I've had with folks who've gone from Avid in the past
> to FCP in recent years, many are more willing to try Adobe next, rather
> than go back to Avid. Sometimes this is based on old perceptions, but I
> hear it over and over. Remember, that a lot of editors and facilities
> already own Premiere Pro by virtue of having bought one of the software
> bundles. It's really just a matter of firing up that app, which has been
> sitting there untouched until now.
>
> Just figure that the next few years are going to be quite bumpy.
>
> - Oliver
>
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