This IS the Avid L2: RE: [Avid-L2] Re: AVID kept their promise.

Oliver

I think Avid's openness in MC6 is going to do a lot to take away
Premiere's natural accession to the FCP crown. Now you can install MC on
the same hardware you had for FCP 7 it makes the decision to go back to
Avid a lot easier.

Rupert Watson

+44 7787 554 801

www.root6.com

From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On Behalf
Of oliverpetersvidy
Sent: 11 November 2011 14:49
To: Avid-L2@yahoogroups.com
Subject: [Avid-L2] Re: AVID kept their promise. - Biscardi blog.

What Apple has done is give the industry a great gift by fracturing the
market and EOL'ing a product that was gaining market share. At this
point, I have yet to run into a facility owner or upper end editor
(commercials, films, etc.) who is willing to use FCP X beyond some
experimental, simple editing. I just did a paid gig with it
(unsupervised) and forgetting even the editing paradigm issues, the
performance simply isn't there yet.

This is a great opportunity for Avid, but also for Adobe. For the FCP
folks, Premiere Pro is the natural progression and all of their recent
moves point to a commitment to the pro user. I know that many here don't
consider Premiere Pro as worthy, but I'd bet that there are some
behind-the-scenes efforts by Adobe to attract interest by a number of
key, visible users. So, although MC6 is a great step forward, don't
assume that Adobe is just sitting around.

In the discussions I've had with folks who've gone from Avid in the past
to FCP in recent years, many are more willing to try Adobe next, rather
than go back to Avid. Sometimes this is based on old perceptions, but I
hear it over and over. Remember, that a lot of editors and facilities
already own Premiere Pro by virtue of having bought one of the software
bundles. It's really just a matter of firing up that app, which has been
sitting there untouched until now.

Just figure that the next few years are going to be quite bumpy.

- Oliver

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