Jeff
------------------
Jeff Hedberg
Union Editorial
575 Broadway
6th floor
New York, NY 10012
212-863-3030
On Nov 7, 2011, at 10:16 AM, Terence Curren wrote:
>
> ARRI ALEXA IN-CAMERA RECORDING USING AVID's DNxHD MXF FILE FORMAT
>
> (7 November 2011, Munich) ARRI announces a major new recording feature
> for its ALEXA camera range, offering in-camera support for Avid®'s
> open standard and widely adopted Avid DNxHD® codec.
>
> The ability to record native Avid DNxHD, as MXF files in-camera, creates
> a unique proposition for the 35 mm digital capture industry and is
> another first for the ALEXA camera system. The combination of ARRI ALEXA
> quality and mission-critical reliability with Avid's respected codec
> and editing technology delivers a powerful, uncomplicated workflow into
> the film and broadcast TV market, building on ALEXA's position as
> the first choice digital camera for capture and postproduction.
>
> As a benefit to cinematic productions, ALEXA cameras record ARRIRAW
> uncompressed 3K images that preserve the true 35 mm `digital
> negative' for mastering and feature archival. Expanding ALEXA's
> parallel recording capability to include native support for Avid DNxHD
> eliminates a transcoding step for the dailies generated by the Avid
> editing system and creates a more streamlined editorial workflow with
> seamless final conformance back to the archived ARRIRAW digital
> negative.
>
> Neil Fanthom, ARRI's head of digital camera strategy, comments,
> "The Avid editorial environment is an important cornerstone of the
> broadcast and motion picture postproduction industry, and ARRI is very
> pleased to be able to provide Avid DNxHD MFX file-based recording within
> the ALEXA camera for Avid-centric productions. This further confirms our
> commitment to add significant ongoing value to the ALEXA camera family,
> in this case by allowing customers to choose which workflow suits their
> own capture and postproduction requirements. No other camera in this
> industry fulfils such diverse workflow needs."
>
> Angus Mackay, pro video segment marketing manager at Avid, says,
> "The Avid Media Composer family of non-linear editing systems,
> featuring the high quality, low bandwidth SMPTE standard Avid DNxHD
> codec, are the industry's first choice for professional editorial.
> By providing native Avid DNxHD recording with the ALEXA camera, ARRI is
> allowing producers to use high quality ALEXA cameras and quickly and
> easily view dailies, and begin editorial, without the need to transcode
> or re-wrap footage. Media Composer version 6 now offers the Avid
> DNxHD444 codec, which will permit customers to preserve the high color
> information in ALEXA footage while still having a low bit rate codec
> suitable for editorial. This is great news for ARRI and Avid customers,
> who will benefit from the advantages in quality, speed and streamlined
> workflows."
>
> The Avid DNxHD recording function for ALEXA will be distributed as a
> cost-effective, downloadable software upgrade during January 2012 and is
> now entering Beta phase testing with selected broadcast productions.
> Avid DNxHD codec data rates of up to 145Mbit/s (bit depth 8 bit) and
> 220MBit/s (bit depth 10 bit) will be supported in the initial release.
> Avid's highest quality version of the codec, Avid DNxHD 444, will
> record at 440Mbit/s at 10 bit depth and will be provided as an upgrade
> for all adopting customers later on during the first quarter of 2012.
>
> [Non-text portions of this message have been removed]
>
>
[Non-text portions of this message have been removed]
------------------------------------
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