Re: [Avid-L2] Terrific quality web video

In addition to what Philip has mentioned,

Convert non-square pixel aspect ratio (PAR) to square.

Don't use FCP (not sure how MC is these days) to scale; i.e., use a "higher" quality scaler like After Effects or Compressor,... don't know about Squeeze anymore, but Episode Pro (version 5 and earlier) used to suck at scaling (horrible aliasing), but has gotten somewhat better with version 6. I've heard that Premiere has really improved its scaling with recent versions to the extent it supposed to be better than After Effects.

Crushing blacks a bit can help with noisy source and help diminish blocking in dark areas.

But -- garbage in, garbage out. These days, with the bandwidth we have to work with, source quality is the main determinant of why the BMW video looks good. Pre-processing is still important, but not nearly as important as 5 years ago.

Plus, in general, don't use YouTube or NetFlix as a measure of what can be achieved for web delivery. Vimeo.com, as one example, might be a better indicator.

James

On Sep 7, 2011, at 3:59 PM, Philip Hodgetts wrote:

> On Sep 7, 2011, at 3:44 PM, Joe Womble wrote:
>
> > Philip,
> >
> > Looks like I could use a refresher on "careful encoding and preprocessing."
> > Could you point me in the right direction, oh 'King of all things digital'?
> > Seriously, I know you're an expert in this arena, and I'd love to peruse
> > some of your writings pre-processing.
>
> Super short summary:
>
> De-interlace or Reverse Telecine
> Crop out Action Safe
> if going smaller than 640 x 480
> Black restore/White Restore
> Correct Gamma
> Format without Letterbox
>
> You could also download the Telestream version of my Simple Encoding recipes which covers the same material.
>
> http://www.telestream.net/pdfs/user-guides/Simple-Encoding-Recipes-2010.pdf (page 12 onward)
>
> Philip
>
> Philip Hodgetts
> President, Intelligent Assistance
> Conquering the metadata foundations of Final Cut Pro X http://bit.ly/mBDqIY
>
> Personal Blog http://philiphodgetts.com
> Cell 818 335 3916
>
>

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