Re: [Avid-L2] Re: Hopeful news for Symphony

 

Of course Avid saw some value in DS as a product (either to have, or
to withhold from Sony). But in buying Softimage, they also negotiated
a "non-aggression pact" (my interpretation) with Microsoft and thus
eliminated a huge potential competitor. Note this Microsoft press
release isn't titled "Microsoft to sell SoftImage" but "Microsoft to
Own Minority Stake in Avid; Strategic Relationship Formed":

http://www.microsoft.com/presspass/press/1998/Jun98/avidpr.mspx

How much was that worth, to get a peace treaty with Microsoft?

On Tue, May 17, 2011 at 1:59 PM, Terence Curren <tcurren@aol.com> wrote:
> Avid bought DS in a panic move to keep Sony from getting them. That would have given Sony a competing product for the Symphony which Avid had put so much R&D into.

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