> Posted by: Terence Curren
> So Scott (with all due respect), "Old world thinking' is having more than one level in a product line?
Ultimately it boils down to whether there is a market for such a product. I realize there is in NY and LA and some other pockets around the world. But will that be enough?
The software examples you cited are more derivative of a common approach, than true individual products. The tendency - especially at the high end - is to consolidate. Quantel eQ/iQ/Pablo are all the same basic toolset. Same for their news editors. They tend to move Pablo and the rest fall into broadcast or smaller shops where Pablo is out of the budget.
Take, for example, Autodesk M&E. On the Linux side, Smoke, Flame and Lustre and all being rolled into the Flame Premium bundle. They are still individual products, but Flame is their "brand" product, so it's easier for them to move the other apps by up-selling from Flame. I doubt there's a huge new market for just Smoke on Linux.
Maybe Symphony would work best as an all-inclusive package. Turnkey with a few more (and better) tools, but mainly including the best Avid hardware, plus all the Artist panels (including Artist Color).
I think DS's future is wrapped up in the success of the software-only version. How many seats have been sold? Is there a market beyond upgrades for existing customers?
- Oliver
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