----
*john heiser | senior video editor*
*o2**ideas*
birmingham, alabama, USA
On Thu, Apr 7, 2011 at 10:59 AM, jordanl <lj1@yahoo.com> wrote:
>
>
> Oliver,
>
> I wholeheartedly agree with the sentiments in Scott's article and frankly,
> am pretty surprised that this was the best Apple could come up with to
> unveil the latest version of their post-production software, which we all
> believed held so much promise for us as media professionals. The whole thing
> is just bizarre and reeks of an Apple "marketing" decision gone very awry.
>
> FIrst let's address FCPUG. I've known Michael since the 2-pop days and he
> has always been a stand up guy. We also know that over the years Apple has
> gradually backed away from working with user groups like his, (I'm so old I
> remember when we called them SIG's!) and has become basically unapproachable
> for this type of support. So for all practical purposes, Michael and Daniel
> were probably put in somewhat of an untenable position. Let's face it, It
> would have been the noble thing to do, but it would have also taken
> extremely big balls for those guys to say no to Apple.
>
> But Christ, all those other sponsors must be VERY pissed off…
>
> OTOH…
>
> I think we can all agree that throughout their history, Apple has been
> nearly as notorious as Microsoft in their disregard for the welfare of small
> developers and other companies (Avid in this instance) in their quest to
> build the "world's greatest" operating system. Like anyone trying to slay a
> Goliath, it all seemed cute and good when they were the droopy, crunchy,
> bastard hippie children of the computer revolution, providing welcome
> contrast to the obnoxious propeller heads from Redmond. Apple's decades long
> fractional market share also helped rally their troops (us) to pledge
> allegiance to the computer "for the rest of us…" This, in spite of horror
> stories out of Cupertino regarding Steve Jobs rude, dictatorial and often
> humiliating management style.
>
> But now the man who reinvented the Walkman for the digital age and put a
> phone into it is the 800TB gorilla. And although I agree it's maliciously
> thrown around way too often, the term "fanboy" is an apt description of a
> new generation of users seduced by both "cool" (if not always the best)
> products and the infamous Jobsian cult of personality with a disregard or
> lack of knowledge of it's "dark side". Apple's not only conquered the
> computing industry, but as of this moment, holds many of the keys to the
> future of media creation, distribution and consumption. They are the new
> gatekeeper. The pinnacle of corporate America. What IBM was (and what Apple
> loathed) in 1984. And frankly, as evidenced by a dunderheaded move like
> this, everyone should be starting to fear them more just a little.
>
> Agreed, it won't get much play beyond our small community of digital media
> creators. But I think what many of us are sensing and reacting to is that
> same kind of feeling we got when we saw a big bully picking on others
> smaller and weaker in the schoolyard. Say what you want about Avid, but they
> play in an extremely small and specific corner of OUR schoolyard; editing
> and post production.
>
> Best,
> Larry
>
> So I say have a little class Apple. Where's the Vision? Values? Ethics?
> Anything beyond just the bottom line…
>
> --- In Avid-L2@yahoogroups.com, "oliverpetersvidy" <oliverpeters@...>
> wrote:
> >
> > And more press:
> >
> > http://www.studiodaily.com/blog/?p=6064
> >
> > - Oliver
> >
>
>
>
[Non-text portions of this message have been removed]
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