Friday, December 3, 2010

Re: [Avid-L2] shooting HD for a SD deliverable & facility cost

 

I think the matter of blowing up HD for SD is dependent on the project's
destination - how discernible is the audience or the delivery format?

I did just that recently for a web training series. Shot HD, edit in HD, enlarge
to 150% to avoid jumpcuts. It looked fine on the SD monitor, and even better on
the 640x360 flash deliverables.

If it's shot HD, I edit HD. If you're editing in SD, but have access to HD
media, you can run it thru DS or After Effects to do the blowups (HD in an SD
composition) and not lose any resolution. But that method depends on time and
budget constraints.

Curtis Nichols
Señor Editor
PCS Production Co.
Irving, Tx.
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________________________________
From: Paul Dougherty
Subject: [Avid-L2] shooting HD for a SD deliverable & facility cost

There's a facility I'd like to work at but I'm guessing they must
have a lot of SD Adrenaline rooms. Their SD room is expensive and
they charge even more for an HD room. The client is shooting HD (DVC
Pro 720p 30fps) for a SD deliverable.

Though everyone *says* it's a SD deliverable, to my mind it's bad
practice to lock into that at the beginning. The second thing is I'm
guessing (and posting this to confirm or disprove) that a SD
Adrenaline MC would not allow you to "access" the HD resolution to
blow-up a shot and not have it fall apart. (Again with near
certainty one is going for a SD deliverable one could normally expand
50% or more to avoid a jump-cut )

[Non-text portions of this message have been removed]

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