That's because theaters are just becoming large television screening rooms. The differentiation between a home theater and the AMC with digital projection is basically one of size.
--- In Avid-L2@yahoogroups.com, "Eric J. Gleske" <eric@...> wrote:
>
> In a somewhat related note is this article from Slate.com: "In an age
> when studios claim that box-office salvation will be found in new
> projection technology like Imax and 3-D, projectionists themselves are
> facing complete and total annihilation."
>
> <http://www.slate.com/id/2266654/>
>
> Eric Gleske
> Somewhere in Oregon
>
>
> On Dec 5, 2010, at 1:20 PM, David Dodson wrote:
>
> > What this whole thing smacks of is unabashed desperation by
> > exhibitors. They simply have no idea WHAT to do, and so are trying
> > anything, even patently fraudulent and feckless marketing to get
> > people to come in.
> >
> > Stunning that the exhibitors don't see the fundamentals of clean
> > theaters, bright projection and clear sound as being the cornerstone
> > of their business. After that, it's the Industry making movies that
> > people actually want to see, rather than tired retreads and a
> > bizarre, almost fetishistic obsession with super heroes.
> >
> > See, was that so hard?
> >
> > David
> >
> >
> > On Dec 5, 2010, at 1:10 PM, Benjamin Hershleder wrote:
> >
> >>
> >>
> >>
> >> I got this surprise a while ago too Terry (at the AMC 16 in
> >> Burbank) and it was for the big-screen, enhanced-sound worthy, film
> >> epic "Get Him to the Greek"!
> >> It made no sense that that movie was shown in that space.
> >> Cheers,
> >>
> >> B
> >>
> >>
> >> Benjamin Hershleder
> >> http://ContactBen.com
> >> http://Hershleder.com
> >>
> >> Wear It In Post!
> >> Fun T-shirts, mousepads, mugs & more
> >> for Post Production Professionals
> >> http://www.WearItInPost.com
> >>
> >> On Dec 5, 2010, at 11:39 AM, Terence Curren wrote:
> >>
> >>> Took the family to AMC to see a movie yesterday and was introduced
> >>> to the AMC theater chain's new money grabbing scheme. They have
> >>> what they call the "Enhanced Theater Experience" which actually
> >>> means they are charging you 4 dollars more per ticket. What do you
> >>> get for that? According to their press release:
> >>>
> >>> "ETX includes a 20-percent larger screen, 3D technology, digital
> >>> projection and an upgraded sound system. "
> >>>
> >>> Okay, this movie was not in 3D, and a bigger screen should mean
> >>> you sit farther away, but these are existing cracker box theaters
> >>> so that isn't going to happen. And the "upgraded sound system" is
> >>> twice as many speakers with higher wattage. In other words, either
> >>> their sound systems were already sub par, or they will now make
> >>> sure you leave the theater deaf.
> >>>
> >>> This blatant rip-off is just another reason that they are going to
> >>> kill themselves by ensuring folks stay home to watch movies.
> >>>
> >>> And yes, I refused to pay the extortion fee and went to another
> >>> theater chain to see the movie.
> >>>
> >>> Terence Curren
> >>> Burbank, CA
> >>>
> >>> www.alphadogs.tv
> >>> www.digitalservicestation.com
> >>>
> >>> www.editorslounge.com
> >>>
> >>> [Non-text portions of this message have been removed]
> >>>
> >>>
> >>
> >>
> >>
> >> [Non-text portions of this message have been removed]
> >>
> >>
> >>
> >> ------------------------------------
> >>
> >>
> >> Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/
> >>
> >> Yahoo! Groups Links
> >>
> >>
> >>
> >
> > David Dodson
> > davidadodson@...
> >
> >
> >
> >
> >
> > ------------------------------------
> >
> >
> > Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/
> >
> > Yahoo! Groups Links
> >
> >
> >
> >
>
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