Re: [Avid-L2] Re: ScriptSync Now: Marketing

Well said. See you at NAB.

Let's all meet at the Apple booth.

RT

Oliver Peters wrote:

>
>
> > Posted by: RT
> > but Oliver, don't you think Avid is better than Apple at working
> > with the press and
> > leaking useful tidbits? I mean, when Apple wants your opinion,
> > they'll
> > give it to you.
>
> Yes and no. Avid (both internal and external PR folks) is better at
> maintaining an ongoing relationship with the press and they are more
> responsive to journalists in general. Apple is tighter with info, but
> it gets down to personal relationships and Apple maintains good
> contacts, as well. The difference is that the Avid PR is more
> continuous info, while Apple's is focused on specific product
> launches. In NEITHER case, do any of these folks on either side "leak"
> any tidbits of info. Where info is leaked, it's generally from other
> (non-PR) contacts we all have within the companies. In that case,
> Apple is EXTREMELY tight and that's the difference. Also Avid retains
> outside PR companies, so there are multiple streams of info. Apple
> does not AFAIK.
>
> - Oliver
>
>

[Non-text portions of this message have been removed]

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