Wednesday, January 13, 2010

[Avid-L2] Re: MetaFuze 2.1 supports RedRocket (and more)

> IAN WILSON wrote:
> Oh, and one more thing, Scarlet 2/3 for the prosumer, how are they
> going to edit, hmm, me thinks another good reason for RED to get into
> the editing game.

That's an interesting theory. Assuming the target for is prosumer, it almost guarantees that the target Scarlet 2/3 owner will NOT pay for an editing application or the RR card. Hard to fuel R&D that way.

I think the Scarlet will be successful, but only among pro users, plus a handful of wannabees and rich people who just want an exotic camera. In the end, Canon and Nikon sales will blow the doors off of RED sales for Scarlet, even without a RAW video format. Different products and different markets.

RED has been extremely late on delivering according to its own timeline. Don't you think that just a few months would be a insufficient amount of time for Avid, Apple, Adobe, etc. to want to - or be able to - retool their software around a single manufacturer's proprietary accelerator card? Remember, they are all shedding jobs (except maybe Apple) and this development would have no benefit to any other format - all of which sell more product than RED?

- Oliver

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