[Avid-L2] Re: And when the advertising dollars leave?

hmmm, didn't we hear that about HD? The "next big thing" that would save our industry?

And again, how MUCH 3D work will be done? There still will be a massive amount of visual communications left to do that is not 3D. Sure, let Avid have DS as it's high-end finishing box that handles 3D, the DI market, and other specialty needs, but there is so much more that (a merged, ideally) MC/Symph can do in that "leftover" non-3D communications world. But hoping that 3D will save Avid is like hoping the feature film market will save Avid. Maybe as a niche product?

Also, as long as Apple's Pro Apps division is profitable (I am not sure it is or is not), why would they not go into it? It is the high-end, logical extension of "iEverything".

sw

--- In Avid-L2@yahoogroups.com, IAN WILSON <ian@...> wrote:
>
> In regard to Avids survival.
>
> The next big trend is 3D, the NLE that does that best will survive and
> I think Avid is up there. I suspect Apple, the cloud company have set
> their path and it's not FCP.
>
> Ian Wilson
> Colortape Productions
> Ian@...
> 0418 327 082
> Via iPhone
>
> On 11/01/2010, at 7:18 AM, Marc Fisher <cav2ya@...> wrote:
>
> > i think he was referring to the stereotype he had mentioned earlier,
> > that the Dutch are cheap. Stereotypically, the Jewish are too. so
> > Bouke, then would be twice as bad at being cheap. if you believe
> > stereotypes.
> >
> > i think the writing is on the wall.. with avid laying off (i heard)
> > 40% of their workforce.. they no longer innovate and lead the way,
> > they're more about keeping up with the Jones'. No matter which avid
> > product you use. when was the last time something Major happened to
> > it? something that made you say Wow! i need to get my hands on
> > that...?
> >
> > marc
> >
> > On Jan 10, 2010, at 12:09 PM, Dennis Degan wrote:
> >
> >>
> >> On Jan 10, 2010, at 1:02 PM, Bouke wrote:
> >>
> >>> Bouke (True Dutch, grandson of a Jew and married to one.)
> >>
> >> I say:
> >>
> >> I'm glad to hear it, but I don't see the relevance. ;)
> >>
> >> Dennis Degan, Video Editor-Consultant-Knowledge Bank
> >> NBC Today Show, New York
> >>
> >>
> >
> > Marc Fisher
> > cav2ya@...
> >
> >
> >
> >
> >
> > [Non-text portions of this message have been removed]
> >
> >
> >
> > ------------------------------------
> >
> > Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/
> >
> > Everything you MUST know about Color Correction in one book: http://tinyurl.com/ColorCorectionforvideo
> > Get your copy todayYahoo! Groups Links
> >
> >
> >
>

------------------------------------

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