> Can you say "Network executives have the independent thinking ability
of sheep?"
> How about "If one show is good, 10 shows will be better"
> or "How can I milk one more time slot out of this tired idea..."
> And then they are shocked when viewers flee broadcast for cable.
I observe:
While all you say is true, let me delve deeper into your point. The
fundamental reason broadcasting is now second to cable: More choices
with fewer restrictions. Cable operators encourage producers to push
the envelope because they can more afford to do it. Since broadcasting
by its very nature must try to appeal to everybody (because everybody
can receive it for free), they must be cautious not to offend any part
of that vast diversified audience. Cable is actually 'narrowcasting'
for a fee. Many separate channels that each have a smaller more
targeted audience, which adds up to a larger broader audience in total.
Each of these targeted channels can risk taking a chance on a "Mad
Men" or a "Rescue Me", or more recently, a "Men of a Certain Age",
programs that broadcast networks cannot risk airing. The smaller cable
nets can take the risk because there's less at stake if it goes wrong
and doesn't gain a sustainable audience. Additionally, due to the
nature of cable as 'pay TV', cable nets are somewhat off the hook if a
few curse words or nudity get on the air. All this points to a
continued growth of cable while there appears to be nothing to stop
broadcasting's decline.
Dennis Degan, Video Editor-Consultant-Knowledge Bank
NBC Today Show, New York
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