Re: [Avid-L2] Avid stumps the experts. What happens when PR backfires.

My bud who has been running Pinnacle for years, now refers to "his
Avid." Given the amount of trouble he has faced with 2 particular
versions it is no wonder Avid's rep and profile is not what it used to
be. Another marketing ploy gone wrong?

DD

Jim Feeley wrote:
>
>
> My guess is that someone at HP saw some of the text on the Pinnacle/Avid
> main page:
>
> ===
> Pinnacle is Avid
>
> Pinnacle Studio
> Now even simpler to use, our user-friendly drag-and-drop interface
> makes it
> a breeze to create your own Hollywood-quality HD movies with music,
> stunning
> new montage themes, transitions, animations and effects. Powered by
> technology from Avid® used in major motion pictures worldwide.
> ===
>
> And the HP person didn't understand the difference between Studio and
> Media
> Composer.
>
> Oh geez, here's what I found via Google:
>
> http://www.facebook.com/note.php?note_id=324956900173
> <http://www.facebook.com/note.php?note_id=324956900173>
>
> HP Envy Music Video Edit Challenge, Chicago and HPEnvy
> Wednesday, LA
> Share
> Friday, November 20, 2009 at 3:06pm
>
> The Chicago Convergence + TechThursdays@OfficePortCHI PresentS(
>
> HP Envy Music Video Edit Challenge
> A free social, challenge and networking event ­ open to the Public
>
> The Challenge
> * Three editors will compete using a HP Envy laptop with AVID editing
> software.
> * Each HP Envy desktop will contain labeled folders with the building
> blocks
> for the video.
> * The folder will contain select music, video and sponsor files (to be
> revealed to contestants prior to event).
> * You must create your music video from the files provided.
> * You may use any features or software found on the HP Envy to
> contribute to
> the finished product.
> * You must give your music video a title.
> * You must agree to have your finished product published.
> * You surrender any rights to the finished product.
> * A panel of judges (Thought Equity Motion, Resolution Digital
> Studios, TRAX
> Records) will select the winner.
> ===
>
> Sigh.
>
> Jim
>
> On 12/8/09 3:01 PM, "Benjamin Hershleder" <Ben@ContactBen.com
> <mailto:Ben%40ContactBen.com>> wrote:
>
> >
> >
> > WTF?
> >
> > Why did they spring some Pinnacle system on them?
> > Did the editors assume the systems would be Avid?
> >
> > Just... strange...
> >
> > Things that make you say "Hmmmmm."
> >
> > B
> >
> > Benjamin Hershleder
> > http://ContactBen.com <http://ContactBen.com>
> > http://Hershleder.com <http://Hershleder.com>
> >
> > Wear It In Post!
> > Fun T-shirts, mousepads & more
> > for Post Production Professionals
> > http://www.WearItInPost.com <http://www.WearItInPost.com>
> >
> > On Dec 8, 2009, at 2:04 PM, Steve Hullfish wrote:
> >
> >>
> >> This story in one of Chicago's trade rags is very funny. Credit to
> >> Ruth Ratny, the author:
> >>
> >> "THE 75 MEDIA SAVVY FOLKS who attended the HP Envy-sponsored music
> >> video edit challenge last Thursday had a great time, despite the fact
> >> the challenge they came to cheer turned out to be a bust.
> >>
> >> Three experienced editors -- Corinne Gilliar and Paul Miglio from
> >> Harpo, and Ishmael Rufus -- were ready and able to create a three-
> >> minute music video from footage provided, in front of a live audience
> >> at the new Office Port CHI in the Loop.
> >>
> >> What stumped these Avid experts was being given an unfamiliar Pinnacle
> >> system for the challenge. Unable to work with Pinnacle, they shrugged
> >> and admitted defeat. "
> >>
> >> [Non-text portions of this message have been removed]
> >>
> >>
> >>
> >
> >
> >
> > [Non-text portions of this message have been removed]
> >
> >
> >
> > ------------------------------------
> >
> > Search the offical complete Avid-L archives at:
> > http://archives.bengrosser.com/avid/
> <http://archives.bengrosser.com/avid/>
> >
> > Everything you MUST know about Color Correction in one book:
> > http://tinyurl.com/ColorCorectionforvideo
> <http://tinyurl.com/ColorCorectionforvideo> Get your copy todayYahoo!
> Groups
> > Links
> >
> >
> >
>
> --
> Jim Feeley
> POV Media
>
>

--
David Dawkins
780-905-9121
dawk2@shaw.ca

[Non-text portions of this message have been removed]

------------------------------------

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