Tuesday, December 8, 2009

Re: [Avid-L2] Avid stumps the experts. What happens when PR backfires.

My guess is that someone at HP saw some of the text on the Pinnacle/Avid
main page:

===
Pinnacle is Avid

Pinnacle Studio
Now even simpler to use, our user-friendly drag-and-drop interface makes it
a breeze to create your own Hollywood-quality HD movies with music, stunning
new montage themes, transitions, animations and effects. Powered by
technology from Avid® used in major motion pictures worldwide.
===

And the HP person didn't understand the difference between Studio and Media
Composer.


Oh geez, here's what I found via Google:

http://www.facebook.com/note.php?note_id=324956900173

HP Envy Music Video Edit Challenge, Chicago and HPEnvy
Wednesday, LA
Share
Friday, November 20, 2009 at 3:06pm

The Chicago Convergence + TechThursdays@OfficePortCHI PresentŠ

HP Envy Music Video Edit Challenge
A free social, challenge and networking event ­ open to the Public

The Challenge
* Three editors will compete using a HP Envy laptop with AVID editing
software.
* Each HP Envy desktop will contain labeled folders with the building blocks
for the video.
* The folder will contain select music, video and sponsor files (to be
revealed to contestants prior to event).
* You must create your music video from the files provided.
* You may use any features or software found on the HP Envy to contribute to
the finished product.
* You must give your music video a title.
* You must agree to have your finished product published.
* You surrender any rights to the finished product.
* A panel of judges (Thought Equity Motion, Resolution Digital Studios, TRAX
Records) will select the winner.
===


Sigh.

Jim

On 12/8/09 3:01 PM, "Benjamin Hershleder" <Ben@ContactBen.com> wrote:

>
>
> WTF?
>
> Why did they spring some Pinnacle system on them?
> Did the editors assume the systems would be Avid?
>
> Just... strange...
>
> Things that make you say "Hmmmmm."
>
> B
>
> Benjamin Hershleder
> http://ContactBen.com
> http://Hershleder.com
>
> Wear It In Post!
> Fun T-shirts, mousepads & more
> for Post Production Professionals
> http://www.WearItInPost.com
>
> On Dec 8, 2009, at 2:04 PM, Steve Hullfish wrote:
>
>>
>> This story in one of Chicago's trade rags is very funny. Credit to
>> Ruth Ratny, the author:
>>
>> "THE 75 MEDIA SAVVY FOLKS who attended the HP Envy-sponsored music
>> video edit challenge last Thursday had a great time, despite the fact
>> the challenge they came to cheer turned out to be a bust.
>>
>> Three experienced editors -- Corinne Gilliar and Paul Miglio from
>> Harpo, and Ishmael Rufus -- were ready and able to create a three-
>> minute music video from footage provided, in front of a live audience
>> at the new Office Port CHI in the Loop.
>>
>> What stumped these Avid experts was being given an unfamiliar Pinnacle
>> system for the challenge. Unable to work with Pinnacle, they shrugged
>> and admitted defeat. "
>>
>> [Non-text portions of this message have been removed]
>>
>>
>>
>
>
>
> [Non-text portions of this message have been removed]
>
>
>
> ------------------------------------
>
> Search the offical complete Avid-L archives at:
> http://archives.bengrosser.com/avid/
>
> Everything you MUST know about Color Correction in one book:
> http://tinyurl.com/ColorCorectionforvideo Get your copy todayYahoo! Groups
> Links
>
>
>

--
Jim Feeley
POV Media


------------------------------------

Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/

Everything you MUST know about Color Correction in one book: http://tinyurl.com/ColorCorectionforvideo Get your copy todayYahoo! Groups Links

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