NLE, do you?
Ron
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Ronald Loneker, Jr.
Director of Media Services
College of Saint Elizabeth
e-mail: rloneker@cse.edu
From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On Behalf
Of Steve Hullfish
Sent: Tuesday, December 08, 2009 5:05 PM
To: Avid-L2@yahoogroups.com
Subject: [Avid-L2] Avid stumps the experts. What happens when PR
backfires.
This story in one of Chicago's trade rags is very funny. Credit to
Ruth Ratny, the author:
"THE 75 MEDIA SAVVY FOLKS who attended the HP Envy-sponsored music
video edit challenge last Thursday had a great time, despite the fact
the challenge they came to cheer turned out to be a bust.
Three experienced editors -- Corinne Gilliar and Paul Miglio from
Harpo, and Ishmael Rufus -- were ready and able to create a three-
minute music video from footage provided, in front of a live audience
at the new Office Port CHI in the Loop.
What stumped these Avid experts was being given an unfamiliar Pinnacle
system for the challenge. Unable to work with Pinnacle, they shrugged
and admitted defeat. "
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