Tuesday, December 8, 2009

Re: [Avid-L2] Avid stumps the experts. What happens when PR backfires.

WTF?

Why did they spring some Pinnacle system on them?
Did the editors assume the systems would be Avid?

Just... strange...

Things that make you say "Hmmmmm."

B

Benjamin Hershleder
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On Dec 8, 2009, at 2:04 PM, Steve Hullfish wrote:

>
> This story in one of Chicago's trade rags is very funny. Credit to
> Ruth Ratny, the author:
>
> "THE 75 MEDIA SAVVY FOLKS who attended the HP Envy-sponsored music
> video edit challenge last Thursday had a great time, despite the fact
> the challenge they came to cheer turned out to be a bust.
>
> Three experienced editors -- Corinne Gilliar and Paul Miglio from
> Harpo, and Ishmael Rufus -- were ready and able to create a three-
> minute music video from footage provided, in front of a live audience
> at the new Office Port CHI in the Loop.
>
> What stumped these Avid experts was being given an unfamiliar Pinnacle
> system for the challenge. Unable to work with Pinnacle, they shrugged
> and admitted defeat. "
>
> [Non-text portions of this message have been removed]
>
>
>

[Non-text portions of this message have been removed]

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