Re: [Avid-L2] Local Delivery -HD vs SD / 4x3 Vs 16x9

As an agency delivering to local markets nationwide, we've had no
requirements for HD deliverables. None. Which is why we still work in SD (a
corner-office decision, not mine). Given my choice, we'd be working in HD up
to the moment of delivering final product, then output a downconverted
letterbox or center cut.

Birmingham (market forty-something) just saw its second local station go HD
for newscasts only. The first one (NBC affiliate) went HD over a year ago
but still shoots mostly SD and upconverts it at air time. Alabama Public
Television - usually an early-adopter of technology - has been transmitting
PBS in HD but now has server issues, not being able to handle the mishmash
of formats required. Their downconverted signal on cable is a mess of
inconsistency.

But things are changing slowly. Those of us who've shuffled our feet waiting
to transition will be forced into it soon enough.

----
John Heiser
o2ideas
birmingham, alabama, USA

>
>
> > >>
> > >> We're working on a special for a local TV station, and I was a bit
> > >> amazed to have 4x3, SD requested. I had thought they would at least
> > >> want 16x9.
> > >>
> > >> Most of my clients are corporate, so those jobs generally end up
> > 16x9 SD
> > >> - since DVD distribution isn't up to HD yet.
> > >>
> > >> What are others seeing requested for deliverables?
> > >>
> > >> Mark
> > >>
> > >>
> > >> --
> > >> Owner/Director
> > >> S.R. Film & Video
> > >> 195 W Broad St
> > >> Salunga PA 17538
> > >>
> > >>
> > >> Cinematography, Still Photography, Copy Writing,
> > >> Post Production, Web Hosting & Design
> > >>
> > >> Office: 717-393-5504 ex 142
> > >> Cell: 717-203-0976
> > >> Fax: 717-393-1833
> > >>
> > >> www.SR-Pro.com<http://www.sr-pro.com/ <http://www.sr- pro.com/>>
> > >>
> > >>
> > >>
> > >>
> > >> [Non-text portions of this message have been removed]
> > >>
> > >>
> > >>
> > >> ------------ --------- --------- ------
> > >>
> > >> Search the offical complete Avid-L archives at:
> > >>
> > >> http://archives. bengrosser. com/avid/
> > <http://archives. bengrosser. com/avid/>
> > >>
> > >> Avid L2, Where the Answers are.Yahoo! Groups Links
> > >>
> > >>
> > >>
> > >
> > >
> > >
> > > ------------ --------- --------- ------
> > >
> > > Search the offical complete Avid-L archives at:
> > >
> > > http://archives. bengrosser. com/avid/
> > <http://archives. bengrosser. com/avid/>
> > >
> > > Avid L2, Where the Answers are.Yahoo! Groups Links
> > >
> > >
> > >
> > >
> >
> >
>
> --
> Owner/Director
> S.R. Film & Video
> 195 W Broad St
> Salunga PA 17538
>
> Cinematography, Still Photography, Copy Writing,
> Post Production, Web Hosting & Design
>
> Office: 717-393-5504 ex 142
> Cell: 717-203-0976
> Fax: 717-393-1833
>
> www.SR-Pro.com <http://www.sr- pro.com/>
>
> [Non-text portions of this message have been removed]
>
> [Non-text portions of this message have been removed]
>
>
>

[Non-text portions of this message have been removed]

------------------------------------

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