Tuesday, October 27, 2009

[Avid-L2] Re: Not to say "I told you so...."

I do a combo. With spots, I usually get a day or two on my own at my home studio sending the agency team small QT's to get a general feel for the direction. Then, when the real "show and tell" starts, I will four wall a suite at one of the shops around town. I agree with Shirle and Oliver that a certain amount of direct interaction can is very valuable, but I try to keep the clients away from "watching paint dry" (loading and sub-clipping) and some of the very very early cuts. More often than not, I am well on my way before "show and tell"

This workflow effects the bottom line too. I can be much more flexible with billing in my own studio and keep a real handle on my external costs. Less 4-wall time can equal more profit for me. Not what some of the larger facilities want to see, but that is just the reality of the business these days.


--- In Avid-L2@yahoogroups.com, Oliver Peters <oliverpeters@...> wrote:
>
> > Posted by: guanacaa
> > I'm much better at sucking up in person than I am via web. I haven't
> > yet learned how to convey my own, wacky, "je ne sais quoi" essence
> > via Facebook, Linkedin, etc., which I guess means I'm just old. Oh
> > well. Maybe there's a class somewhere in web charm. I'll try to
> > remember the part about subtlety.
> > Shirley
>
> I am with Shirley on this one. (Or is that Shirlé - or the artist
> formerly know as ... ). Anyway, I too, prefer the human interaction of
> being at a facility with other people. Sure, clients can hover and
> that gets annoying, but I want their input and feedback. Doing that
> over the web doesn't cut it. At some point it's best to be face-to-
> face. When I cut spots for agencies, I react as much to what is not
> being said as to what is. But more so, I like the ability to bounce
> ideas off of other folks working at the facility. Plus the general
> community environment of a place. I work out of the house sometimes,
> too, and it takes a lot of discipline to actually get started with WORK.
>
> The general tone of this thread seems to be one of outsourcing as it
> affects individual editors and small shops. I'm not so sure that's
> what's happening. Take a look at the players. It's large post-house
> conglomerates like Ascent and major studios. These are the folks that
> have the ability to move post halfway around the world. This is for
> several reasons - lower operating cost, lower salaries, direct cash
> incentives and tax incentives. It's really about how these companies
> operate and not whether they opt to use a small shop overseas instead
> of a small shop locally. Small, indie producers aren't the ones
> deciding to use shops elsewhere unless there is some creative reason
> to do so that outweighs the cost and inconvenience.
>
> - Oliver
>


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