Re: [Avid-L2] Re: OK it's official...editors no longer needed!

On Sep 20, 2011, at 6:05 PM, jordanl wrote:

> "Magisto's proprietary technology apparently goes far beyond facial recognition – the company claims its video editing tool understands the difference between people, pets, backgrounds, objects, behaviors and landscapes..."
>
> Can it tell the difference between an actors pensive glance from one that's furtive? How about the ability to discern a sarcastic line reading from one laced with irony?

Yeh that software already exists.

"In that NYT article the writer mentions Affectiva, a Wlatham, Mass company, that has facial recognition software that can accurately determine the difference between a happy smile, an embarrassed smile and a smirk! The research started as a way to give an autistic child a way of determining the emotions of those around them (a skill autistic children are particularly bad at). The company is now marketing its facial-expression analysis software for market analysis research - gauging customer reaction - to:
"manufacturers of consumer products, retailers, marketers and movie studios. Its mission is to mine consumers' emotional responses to improve the designs and marketing campaigns of products."
Going further:
The software "makes it possible to measure audience response with a scene-by-scene granularity that the current survey-and-questionnaire approach cannot," Mr. Hamilton said. A director, he added, could find out, for example, that although audience members liked a movie over all, they did not like two or three scenes. Or he could learn that a particular character did not inspire the intended emotional response.

http://www.affectiva.com/

Cheers

Philip

Metadata driven editing is inevitable.

Philip Hodgetts
President, Intelligent Assistance
Conquering the metadata foundations of Final Cut Pro X http://bit.ly/mBDqIY

Personal Blog http://philiphodgetts.com
Cell 818 335 3916

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