Re: [Avid-L2] Re: DaVinci Resolve: DNxHD and Windows

That would be very cool, but I think that's a bit bigger of a coding task than you may imagine. If only Avid had bought DaVinci out of bankruptcy, this might have had a greater chance of being implemented. Actually, when I heard of BMD's purchase of DaVinci, it was the very first thought I had in my head. "IF ONLY..... "

Steve Hullfish
contributor: www.provideocoalition.com

On Sep 20, 2011, at 1:38 AM, blafarm wrote:

> I'm a bit jet-lagged -- so please excuse my lack of clarity and typos.
>
> What I meant was:
>
> What if a fully-integrated version of Resolve Lite was embedded in MC v.6. So that it effectively replaced the existing CC tool -- and you never had to leave the application to use it.
>
> And what if, for an additional fee, you could upgrade that Lite version -- into the full version of Resolve software (currently priced at $995 as a standalone product) -- again, functioning entirely within MC v.6.
>
> This scenario would theoretically allow Avid to address long-standing shortcomings with the CC tool -- without the burden of excessive development or acquisition costs. And the inevitable upgrades to the full Resolve software version -- would conceivably represent a new and significant income stream to BMD.
>
> Although it is pure speculation on my part, this would be a very attractive option for me. And I'm guessing for many of us, it would take very little time to bill back the upgrade cost to the full Resolve software version -- or just absorb it as the "cost of doing business" and remaining competitive.
>
> Of course, what I would NOT want to see is Avid ONLY allowing that upgrade to the full Resolve software version in Symphony -- as a way of continuing to differentiate that product. I think there would be significant backlash on the part of MC owners if that were to happen.
>
> Anyway, this is nothing but me spinning wheels. The thought only occurred to me after watching that video and thinking about BMD's timing of DNxHD and Windows support. And the general trend towards adding value to editing products by integrating 3rd party solutions -- rather than inventing in-house -- or paying through the nose to acquire technology that can only be used for your product.
>
> --- In Avid-L2@yahoogroups.com, Steve Hullfish <steve4lists@...> wrote:
> >
> > The lite version is free, so essentially it IS included with every MC. But I see your point.
> >
> > Steve Hullfish
> > contributor: www.provideocoalition.com
> >
> >
> > On Sep 19, 2011, at 10:46 PM, blafarm wrote:
> >
> > > Let me be more specific ...
> > >
> > > Maybe the Lite version is included with every MC -- and for $995 you get the full-on software-only version.
> >
> >
> > [Non-text portions of this message have been removed]
> >
>
>

[Non-text portions of this message have been removed]

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