> I say do them all. More is just more where I like to play.
"Doing them all" is a fine strategy if your company is solvent, well-funded and your customer base is broad enough to offset the cost of multiple serial R&D initiatives -- some of which may stick, and some of which may not.
However, the world is littered with companies that were not financially stable -- and that "bet the house" on the fad de jure. Where are they now?
And even if you don't bet the house, the ongoing development of your core products can suffer immensely on a detour like this.
How much R&D money could have been saved by just targeting the "good advances" that you now appreciate -- rather than retooling an industry for a fad technology that most knew would fail for the third time.
---In Avid-L2@yahoogroups.com, <mikeparsons.tv@...> wrote :
Actually from a technology perspective the 3dstereo fad created and spurred a lot of good advances in the way we do post. The need for stereo Roto tools certainly advanced the art of tracking and automatic disparity grading and just the need to drag 2x the data everywhere led to a quicker uptake in gpu acceleration and so on. I think my point is there is no such thing as wasted research you learn things that you apply elsewhere down the path.
The problem with fads is you can't tell which ones will stick, tv did ok, the Internet did ok, most tent pole features are still post converted to stereo 3D and increasingly 4dx encoding is happening. Which market segment do you pass ok the hot one of the moment seems like something you'd want to engage not poo poo. 4K? 8k? HDR? Hfps? Stereo?
I say do them all. More is just more where I like to play.
Mike
The problem with fads is you can't tell which ones will stick, tv did ok, the Internet did ok, most tent pole features are still post converted to stereo 3D and increasingly 4dx encoding is happening. Which market segment do you pass ok the hot one of the moment seems like something you'd want to engage not poo poo. 4K? 8k? HDR? Hfps? Stereo?
I say do them all. More is just more where I like to play.
Mike
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this is the Avid-L2
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