Well according to the Tektronix seminar last week that I've already posted about. According to the data Steve Holmes has read 80% of the programming is still being watched in NTSC. Either through the IRD down converters at the cable/sat head ends or through DTV set top boxes. He also pointed out that many of these are still being fed by the ch. 3/4 RF modulators. Given the amount of time HD has been out that was a surprise but it seems SD NTSC is not dwindling that fast based on the stats that he mentioned.
--- In Avid-L2@yahoogroups.com, Dennis Degan <DennyD1@...> wrote:
>
>
> On Jul 5, 2012, at 5:39 PM, mike cardeiro wrote:
>
> > but this just means that we still arent fully into the HD world if
> we are still compromising to easily down-convert to sd nicely.
> Personally I think everyone should letterbox any sd downconvert and it
> would be a moot point.
>
> I say:
>
> That's your opinion and you're entitled to it. My company chooses to
> center-cut News & Sports shows when viewed in SD 4x3. This
> acknowledges that part of our audience still watches in SD 4x3 and
> there will probably always be viewers who watch on 4x3 TVs. They
> think these viewers want to see their screens filled top to bottom; no
> black bands above or below. I guess they've done surveys or focus
> groups, I don't know. It's not a compromise to include all viewers of
> our programming. I don't understand your reasoning because no matter
> whether you letterbox or center-cut, this still only affects SD 4x3
> display, a dwindling group of viewers. Granted, the graphics are
> tailored for 4x3 viewing, but I'm personally not bothered by the text
> placement in 16x9. Maybe I'm used to it, but it looks fine to me.
> Keep in mind that we are STILL dealing with the legacy of NTSC by
> using 29.97 as the frame rate. Think about it: NTSC is dead and
> buried but we are still making video at 29.97fps! That to me is FAR
> crazier than this letterbox vs center-cut controversy.
> The point I must return to is that our product is now entirely HD
> 16x9. We are no longer recording, editing or outputting SD material.
>
> Dennis Degan, Video Editor-Consultant-Knowledge Bank
> NBC Today Show, New York
>
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