It appears to me to be an opportunity to get the platform in more seats and allow for future development of the tool (More licenses = more upgraders = more resources to develop with). Makes a lot of sense if you want to grow your influence in the industry.
I just wonder what the direction of the platform will be. The $1k is less important than the time invested to integrate it in my workflow. I personally find that Symphony has never been well explained for the generalists and while this promo will get their attention, they will still wonder if it has a place in their suite. CC alone is not very compelling when you consider the learning curve of introducing it into the process.
-gl
On Apr 12, 2012, at 7:06 AM, David Colantuoni wrote:
>
> The MC offer exceeded our expectations, way, way more actually. We've never had a Symphony software version available before and had a bunch requests for crossgrades and upgrades from FCP and Media Composer. We're not dumping inventory- just the opposite. This is an chance to give more FCP crossgrades some additional color correction and FX capabilities and a great price- same for any Media Composer user who is looking to upgrade.
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> Dave
>
>
> David Colantuoni
> Product Management - Professional Video Editors and Effects | P&S Creative Professional
>
> From: haus <switthaus@mac.com<mailto:switthaus@mac.com>>
> Reply-To: <Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>>
> Date: Thu, 12 Apr 2012 12:25:32 +0000
> To: <Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>>
> Subject: [Avid-L2] Re: News: Avid Offers Unprecedented Limited-Time Symphony 6 Crossgrade Promotion
>
>
>
> This is a very odd promo and smells desperate. Why would the company do this if Symphony is still a revenue generating product? Get people to Symphony and then merge MC? Did the MC offer not do was expected so they upped the ante? And why exclude FCPX? Is a $299 software too cheap to include? Very interesting.
>
> --- In Avid-L2@yahoogroups.com<mailto:Avid-L2%40yahoogroups.com>, Jamie Beedy <avidlist@...> wrote:
>>
>> Some Pre-NAB News from Avid
>>
>> Avid® (NASDAQ: AVID) today announced an unprecedented, limited-time offer for its Symphony® 6 video editing and finishing software to all qualified Avid and Final Cut Pro customers at the special price of only $999 (USD). This offer is designed to provide a way for Final Cut Pro, Avid Media Composer®, Avid Xpress Pro, and Avid Xpress DV users to crossgrade or upgrade to Avid's industry-leading professional editing, color correction, and mastering solution at a significantly reduced cost.
>>
>> http://t.co/tZelw5hE
>>
>> jamie beedy
>>
>> [Non-text portions of this message have been removed]
>>
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