Tuesday, March 8, 2011

[Avid-L2] Re: Milestone

 

"Traditional Pros"....I like that. Kind of like old-people vitamins called "Centrum Silver" (I take them). I am not sure Apple even cares about TP's when it comes to FCP. They may figure us to fade away/die off and that new editor crop Apple has dominated over the past several years rises to positions of seniority and takes that "little wedding video program" with them. They have the cash to wait if they want to win, Avid does not. The past 5-7 years of neglect of the new editor market by Avid has yet to bite it in the ass for real, but it's coming...Avid realizes this.

--- In Avid-L2@yahoogroups.com, "oliverpetersvidy" <oliverpeters@...> wrote:
>
> Although it's fun to discuss the possibilities, we all know that if the next FCP is "re-imagined", but not actually "dumbed down" - AND offers more power and more stability - then there isn't going to be any mass exodus away from the application by its current users.
>
> I know my clients will continue to use either the current or the newer form of FCP. In fact, it will likely gain users. Those may not include what I've been calling "traditional pros", but there are lots of new folks moving into video production every day. Then there's cost. As Bob Z says, cheap will win every day.
>
> - Oliver
>

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